Talk about a variety of elements, including customer service. Skip links and personal information. Feel free to update your review if necessary. Respond quickly (customers expect a response to comments).
It takes longer to naturally create brand ambassadors, but this is a very rewarding assessment, since your promotion will be much, much stronger, more targeted and in-depth than an average review on Yelp. Like peer-review sites, the company doesn't usually participate in the review process, making it feel more transparent and honest. Your marketing strategy could also include offering incentives for reviews, such as discounts for leaving a review on a product. Trustpilot is a community-driven customer review platform that has become one of the most popular SaaS review sites.
The main advantage of this type of customer reviews is that the reviewer is usually more knowledgeable about the product and niche than the average customer, which provides deeper and more valuable information.