Certain review sites, such as Google and Yelp, tend to receive more traffic than other, less popular restaurant review websites. Google My Business is easily the most relevant and trafficked review site you should worry about. It's free to appear on Google My Business, so every restaurant should be sure to be listed here. This allows you to appear in restaurant searches on Google Maps and makes it easier for customers to find you.
Yelp is one of the best-known review sites online and dominates the search rankings. Facebook is also an excellent website for a social media marketing strategy and social ads. Facebook advertising can help reach a huge target audience with the right practices. Zagat is one of the oldest and best-known restaurant rating and review websites.
Zomato, formerly known as Urbanspoon, is another highly regarded and frequently visited restaurant review site. Customers can also make reservations through Zomato once they've found a restaurant. The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A study conducted by the Harvard Business School found that even a one-star increase in Yelp reviews could increase revenues by 5 to 9%, especially for independent restaurants, unlike chains.
As expected, Google is the number one site in terms of Internet traffic and engagement worldwide, with approximately 183 million unique monthly visitors and 5.6 billion searches performed per day. Including your restaurant on Google My Business is a no-brainer. With its 76 million monthly visitors, it's no surprise that Facebook made the cut. Ranked as one of the third most important sites in terms of Internet participation worldwide, it is essential that your restaurant is active on Facebook.
If the platform plays a role in your restaurant's social media strategy, make sure that it's up to date and active from the point of view of content publishing. The advantage of Facebook as a restaurant review website is that you can actively interact with those who leave comments, in addition to posting announcements about upcoming promotions and events. You can use the tools provided by Facebook Business to create a complete page with location information, contact information, a link to your website, photos, booking widgets and much more. With an exhaustive input of information, it becomes a one-stop-shop for developing your restaurant's brand and attracting potential customers.
TripAdvisor can appeal to every aspect of a person's travel experiences, but it's also well-known among restaurant listing sites. Some of the keywords that bring the most traffic to your website include “restaurants near me” and “food near me”. OpenTable attracts more than eight million unique visitors per month. And those visitors are doing more than just making reservations.
As in Adda and Dhamaka, the fountains of the last Unapologetic Foods restaurant are rustic and homemade dishes from Indian villages, rather than the refined metropolitan cuisine of big cities. However, this time the focus is on Bengali cuisine. The food is mixed with mustard oil, along with the usual chili peppers and other spices, and the effect is fascinating. Corner Bar is not anyone's idea of an avant-garde restaurant.
The menu is short, safe and self-explanatory, from the shrimp cocktail to the profiteroles. Under the direction of chef Ignacio Mattos and his chef, Vincent D'Ambrosio, the kitchen cooks these routine classics as if they were the most important things in the world. .