The 11 best restaurant review sites: Google My Business, Yelp, Facebook, OpenTable, TripAdvisor, Zagat, Zomato, Foursquare. Not only is Google My Business (GMB) the most popular review site, but it's also a powerful tool that can help you rank in the top positions and gain more visibility in search results. For any restaurateur, it is necessary to complete their GMB profile with information such as opening hours, location, photos, links to online orders, etc. Again, fill out your Yelp profile in full and make sure that all the information matches what you have added to other platforms.
Conflicting data, such as opening hours, can really harm your business. Facebook may not be the first platform that crosses your mind when you think of restaurant review sites, but it's one of the most valuable. If you don't have a restaurant page on Facebook yet, you should have done it a long time ago. All companies should be active on Facebook if they want to get new customers.
Its tool is called a “city guide” and the people who contribute are local experts. Foursquare has an impressive 75 million tips that can help people find what they're looking for. As with TripAdvisor and Yelp, you can create your profile by adding your website URL, opening hours, photos and more. As expected, Google is the number one site in terms of Internet traffic and engagement worldwide, with approximately 183 million unique monthly visitors and 5.6 billion searches performed per day.
Including your restaurant on Google My Business is a no-brainer. With its 76 million monthly visitors, it's no surprise that Facebook made the cut. Ranked as one of the third most important sites in terms of Internet participation worldwide, it is essential that your restaurant is active on Facebook. If the platform plays a role in your restaurant's social media strategy, make sure it's up to date and active from the point of view of content publishing.
The advantage of Facebook as a restaurant review website is that you can actively interact with those who leave comments, in addition to posting announcements about upcoming promotions and events. You can use the tools provided by Facebook Business to create a complete page with location information, contact information, a link to your website, photos, booking widgets, and more. With an exhaustive input of information, it becomes a one-stop-shop for developing your restaurant's brand and attracting potential customers. TripAdvisor can appeal to every aspect of a person's travel experiences, but it's also well-known among restaurant listing sites.
Some of the keywords that bring the most traffic to your website include “restaurants near me” and “food near me”. OpenTable attracts more than eight million unique visitors a month. And those visitors are doing more than just making reservations. What is the reason for the appeal of review sites? They offer consumers the chance to get excited about your restaurant or to speak badly about it.
It makes them feel better to post it online.