TripAdvisor was formerly a subcompany of Expedia, so it offers many of the same services when it comes to finding and booking travel accommodations. However, another big part of what they do is for their users to publish and review local points of interest in the most popular tourist destinations, such as restaurants, nightclubs, theaters, sports facilities, spas, exclusive stores and more. If tourists like it, chances are that you, as a local, will like it too. The more people review a product or company, the more likely it is to appear in someone's news section on Facebook.
Therefore, in this way, it helps to increase brand awareness. The only drawback of Facebook is that your ability to react to comments is limited. It is based on the customer's privacy settings. For example, if their profile is extraordinarily private, you won't even have access to their review.
However, the yellow pages are no longer the main driver of new consumers as they were decades ago. In those days, when the rule of printing books existed, be sure to claim your company there. Companies receive a “Merchant Score”. Its basis is not only the way in which users review and rate them, but also the extent to which a company connects with the community.
It can include the number of “likes” they receive on Facebook. In addition, it includes aspects such as how often they respond to customer concerns or questions. Now that you know some great alternative reviews on Yelp. It's up to you to choose between them according to your business requirements.
Whether you're running a B2B or B2C business, customer feedback can increase your credibility with consumers and attract new buyers. You can also look for more beneficial sites like Citylocal pro, etc. You should explore numerous alternatives and decide which platforms will work according to your marketing strategy.