Certain review sites such as Google and Yelp tend to receive more traffic than other less popular restaurant review websites. Google My Business is easily the most relevant and trafficked review site you should worry about. It's free to appear on Google My Business, so all restaurants should make sure they're listed here. This allows you to appear in Google Maps restaurant searches and makes it easier for customers to find you.
Yelp is one of the best-known review sites online and dominates the search rankings. Facebook is also an excellent website for a social media marketing strategy and social ads. Facebook advertising can help reach a huge target audience with the right practices. Zagat is one of the oldest and best-known restaurant rating and review websites.
Zomato, formerly known as Urbanspoon, is another highly regarded and frequently visited restaurant review site. Customers can also make reservations through Zomato once they've found a restaurant. The Infatuation is owned by Zagat, so they show similar ratings and create restaurant guides. A study conducted by the Harvard Business School found that even a one-star increase in Yelp ratings could increase revenues by 5 to 9%, especially for independent restaurants, unlike chains.